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However, the ability to use a third party tool like Sprout Social to schedule your content ahead of time is only available with Instagram business profiles.

You can schedule your posts ahead of timeĪnother major Instagram update that’s now a few years old, but had significant value for marketers was the ability for users to automatically schedule their posts instead of having to just schedule a reminder to manually post content. If you’re struggling to increase your reach and overcome some of the challenges brands face from the Instagram algorithm, paid ads can help you target key audiences. To help generate leads, increase conversions and get to that 10,000 follower threshold more quickly, your brand should be taking advantage of Instagram advertising.

Instagram ads and promoted posts are created through Facebook’s ads manager, which means you must have an Instagram business profile that is attached to your Facebook Page to be able to create Instagram ad campaigns. You can take advantage of Instagram advertising Using Story links is a great way to highlight your latest content, highlight short-term deals or resurface timely content and products based on what’s trending. While it might take awhile to get your Instagram account to 10,000 followers, if you create a successful Instagram strategy, you’ll be linking content in your Stories in no time. However, accounts that have more than 10,000 followers gain access to swipe up links within Instagram Stories, but only if that account is an Instagram business profile.

Instagram is infamous for its inability to link directly to blog posts and landing pages from your posts, hence the popularity of “ link in bio” and tools designed to collect all your recent or important links on one Instagram-accessible page. You can add links to your Instagram Stories While this information isn’t extremely in-depth, it’s a great glance at your account success and can give you a basic understanding of how well your content is doing.Īnd for more details on your analytics, you can always take advantage of Sprout Social‘s analytics options. You’re able to take a look at your post performance, follower activity and audience insights. Switching to an Instagram business account gives you the ability to access built-in insights about your account and its performance.

Download our comprehensive guide to learn how to reach your goals on Instagram. But publishing content and engaging with your audience are just two parts of an Instagram marketing strategy. And it offers even more ways for your audience to get in touch with you.īecause the differences between the two types are so obvious, Instagram users can automatically tell when a profile is for a business or content creator, and it provides a greater sense of trust.Īnother way to build trust is to post and engage consistently on Instagram.

Having more information and a quick contact button gives your business profile a more professional look.

Ignoring that fact that our Sprout Social business profile has Story Highlights and my personal profile doesn’t (that feature is available on all profiles), what Instagram business profiles have that personal profiles don’t include: You’ll probably notice a few of key differences. Take a look at the differences between the two Instagram profiles below. Let’s dive into a few of the biggest benefits of using an Instagram business profile versus a basic personal profile. That’s because there are features to a business profile that that improve usability as a brand. If you’re a brand looking to create a following on Instagram and use the platform strategically, you need an Instagram business profile. Why create an Instagram business profile?

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